How to Change the Background Color of an Image in 3 Clicks?

Background colors are so important in creating a mood for a product photo, they are getting more and more important in e-commerce. A bad background color can hurt the conversion rate, and a good one can convey the value of a product.

For example, an online coffee mug seller uses cold images during winter and uses blue or green as the background color. How can such images inspire or persuade consumers to buy something during winter?

Why Change Background Color Matters in E-commerce Assets

For e-commerce, the importance of the photo background and background color is very obvious.

Background colors play a crucial role in enhancing the visual appeal of an image. A well-chosen background color can elevate the subject of the photo, create a specific mood, and even convey a message. In the context of product images, background colors can significantly impact the perceived value and professionalism of the product. For instance, a white background can create a clean and minimalist look, while a bold color can add energy and excitement. Understanding the importance of background colors is essential for creating effective visual content.

1. Product focus and highlights features

By choosing a photo background color with high contrast with the product color, the product body can be made more prominent, creating a strong visual effect, which helps consumers to quickly recognize the product and to be interested to learn more.

2. Create product mood and strengthen brand image

Choosing an image's background color that matches the brand image can deepen consumers’ recognition and identification of the brand, thus increasing the brand’s popularity and reputation. Background color can create different product moods, warmth, fashion, technology, etc. so that consumers can feel the emotions and values the brand conveys when buying products.

3. Choosing the right image background color

Choosing the right image background color can be a daunting task, especially with the numerous options available. However, there are a few key considerations to keep in mind. First, consider the subject of the photo and the emotions you want to evoke. Warm colors like red and orange can create a sense of energy and excitement, while cool colors like blue and green can convey calmness and reliability. Second, think about the brand identity and the overall aesthetic you want to achieve. Consistency is key, so choose a background color that aligns with your brand’s visual identity. Finally, consider the lighting and texture of the image, as these can also impact the overall look and feel of the background color.

4. Fit different marketing themes

According to color psychology, different colors can evoke different emotional responses in people. Using different background colors for different promotional seasons can guide consumers’ emotions and enhance the shopping experience.

There are many other aspects of background color in e-commerce marketing. In short, choosing the right background color is one of the ways to optimize the shopping experience.

Tools to Change Background Color

There are already many image background color-changing tools used by e-commerce sellers in the market.

1. SellerPic

SellerPic has a user-friendly interface designed for e-commerce sellers, especially for those who are not so design savvy. The advanced AI tool has background removal and color change options for product images.

2. Canva

Canva is a visual suite to create professional designs and to share or print them. We can use it to remove the image background too.

3. Adobe Express

Adobe is the most professional brand for image editing. And one of its products——Adobe Express is designed to be a fast and free online background remover.

3 Steps to Change Photo Background Color

Let’s ditch the Adobe tools and the shooting and editing process, just use the AI!

Here I recommend a tool called SellerPic - an AI image editing tool for e-commerce sellers.

Its Background Replacer tool is to provide a quick solution for e-commerce assets' background color change. With it, anyone can do the background replacement with just a few clicks.

Below are the 3 simple steps to change the background color of the image via SellerPic.

Step 1. Upload your product image

Login to SellerPic on your web browser, and click “Background Replacer”.

Change bg color of image

Now you can select and upload your original image.

Step 2. Choose your target background color

After uploading is complete, SellerPic will remove the original background. Now click on “Background” on the right panel.

Change image background color

Step 3. Change backgrounds

Choose from a set of pre-made background colors for your product and replace it with the one you want. The background changer will automatically apply the selected backgrounds to both product images and model photography.

Change color background

With SellerPic’s Online Background Replacer, changing photo backgrounds is easy. Now you can download and save the exported file with the new background color.

change color of the background

Conclusion

Replacing product image backgrounds used to be a tedious, time-consuming and costly task.

Changing product images is a common need for e-commerce sellers, whether it’s placing products in different settings to test conversion rates or adapting the same batch of products for different seasons. But in the past and today, many sellers still find this to be a big challenge.

Now, by using SellerPic, removing the image background color or changing the image background color cannot be easier. Try it now!