What Are the Top 20 Selling Items on Etsy
Best Selling Items on Etsy
Still wondering if you've missed your chance on Etsy? Think again. Last year, over 91 million buyers spent $13.1 billion seeking unique, handmade items, and the market is booming. These shoppers are actively looking for your creativity, and the key to success is knowing what they want.
This guide provides a data-driven roadmap to Top 20 Selling Items on Etsy, helping you turn your passion into profit in 2025.
Top 20 Best-Selling Items on Etsy in 2025 (Detailed)
1. Personalized Jewelry
Why It Sells: Jewelry is a massive, evergreen category with over 6 million listings, but personalization is what makes it an Etsy titan. Shoppers aren't just buying an accessory; they're buying a memory. Top sellers like CaitlynMinimalist have amassed over 2 million sales by mastering this, proving the incredible demand for custom nameplate necklaces, coordinate bracelets, and birthstone rings. These items are perennial best-sellers for birthdays, anniversaries, and holidays.
The Seller's Edge: Invest in high-quality, macro-lens photography to showcase fine details. Offer clear customization tiers (e.g., font styles, metal choices like gold, silver, and rose gold) and use mockups to help buyers visualize the final product.
2. Wedding Supplies
Why It Sells: Weddings are a high-spend, emotional life event, and couples flock to Etsy for unique touches they can't find elsewhere. The "Weddings" category is a top performer, with sellers like ModParty generating hundreds of thousands of sales from items like bridesmaid robes and custom favors. The demand is for a cohesive, personalized experience.
The Seller's Edge: Offer bundles that create a consistent theme (e.g., matching invitations, place cards, and thank-you notes). Cater to both timeless styles (rustic, classic) and trending aesthetics (boho, minimalist). Clear communication and reliable shipping are non-negotiable.
3. Custom T-Shirts & Apparel
Why It Sells: Apparel becomes a top-seller on Etsy when it moves beyond generic clothing into a form of personal expression. Shoppers seek niche designs, inside jokes, and personalized apparel for events like family reunions, bachelorette parties, and milestone birthdays. The key is uniqueness that can't be found in mainstream retail.
The Seller's Edge: Don't try to appeal to everyone. Niche down to a specific audience (e.g., book lovers, dog breeds, retro gamers). Use high-quality mockups and offer inclusive sizing to broaden your customer base.
4. Personalized Mugs & Drinkware
Why It Sells: This is a classic, affordable, and highly giftable item. It combines practicality with a personal touch, making it a go-to for birthdays, holidays, and office gifts. The barrier to entry is relatively low, especially with print-on-demand services.
The Seller's Edge: Offer unique designs beyond just a name—think custom illustrations (like pets or houses), funny quotes, or professional monograms. Lifestyle photos showing the mug in a cozy home or office setting can significantly boost appeal.
5. Wedding & Party Gifts
Why It Sells: This category thrives on the tradition of gift-giving at celebrations. Buyers are looking for thoughtful, often personalized, keepsakes for bridesmaids, groomsmen, and party guests. Items that can be bought in sets or bulk are particularly successful.
The Seller's Edge: Create "proposal boxes" for bridesmaids or groomsmen that bundle several small, personalized items. Offer tiered pricing for bulk orders of party favors like custom keychains, bottle openers, or small candles.
6. Digital Downloads
Why It Sells: Digital downloads are arguably the best category for passive income on Etsy. You create the product once and can sell it infinitely with no shipping or inventory costs. Buyers love the instant access and affordability. Popular items include printable planners, wall art, and budget templates. One seller told CNBC her shop only took off when she noticed her budgeting templates were selling consistently, proving the demand for practical digital solutions.
The Seller's Edge: Research trending aesthetics (e.g., minimalist, dark academia, boho) to inform your designs. Use keywords like "instant download," "printable," and "digital file" in your titles and tags. Provide a simple instruction guide for buyers.
7. Stationery & Planner Supplies
Why It Sells: The "analog" culture of journaling and planning is booming. Stickers are a surprisingly massive seller; top shop PlannerKate1 has over 2 million sales, primarily from functional and decorative planner stickers. This audience is passionate and makes repeat purchases to fuel their hobby.
The Seller's Edge: Sell sticker sheets thematically (e.g., "Fall Reading," "Workout Tracker"). Offer custom journals, unique bookmarks, or high-quality notepads. This is a category where repeat business is key.
8. Art Illustrations & Originals
Why It Sells: This category allows buyers to own something truly unique. Custom portraits—especially of pets, families, and couples—are incredibly popular as heartfelt gifts. Shops like TheArtOfNicholas and FurFamilyStudio have built successful businesses around these personalized commissions. Digital prints also sell extremely well, offering an affordable way for people to decorate their homes with unique art.
The Seller's Edge: If offering custom work, have a very clear process for commissions. Showcase a strong, consistent artistic style. For prints, offer multiple sizes and consider digital download options for a lower price point.
9. Embroidery & Knitted Goods
Why It Sells: These items embody the "handmade" spirit of Etsy. Buyers appreciate the skill, time, and care that go into each piece, from a hand-knitted scarf to an intricate embroidered wall hanging. It's a direct counterpoint to mass-produced textiles.
The Seller's Edge: Photograph your items in a way that highlights texture. Show close-ups of the stitching or knit patterns. Offering custom colorways or personalized embroidered text can make your products stand out.
10. Home Decor
Why It Sells: The Home & Living category is one of Etsy's most profitable. It has seen massive growth, with searches for items like "outdoor decor" increasing by as much as 89% year-over-year. Shoppers are looking for unique, handcrafted pieces like macramé wall hangings, rustic wooden signs, and artistic candles that reflect their personality.
The Seller's Edge: Use high-quality lifestyle photos that show your products in a beautifully styled room. This helps buyers imagine the item in their own space. Cater to seasonal trends with holiday-specific decor to capture timely sales spikes.
11. Handmade Soaps & Skincare
Why It Sells: The wellness and self-care movement has fueled a huge demand for natural, eco-friendly, and artisanal bath and beauty products. Buyers are drawn to small-batch items with clean ingredients and unique scents that feel like an affordable luxury.
The Seller's Edge: Branding and packaging are everything. Use visually appealing labels and eco-conscious materials. Clearly list all ingredients and their benefits. Create gift sets for holidays like Mother's Day and Christmas.
12. Pet Accessories
Why It Sells: Pet owners increasingly treat their pets like family, and they're willing to spend on high-quality, personalized accessories. This is a booming market for items like custom-engraved collars, stylish handmade pet beds, personalized food bowls, and even custom pet portraits.
The Seller's Edge: Use adorable photos of pets using your products—this is your most powerful marketing tool. Offer different sizes for various breeds and include clear care instructions to ensure product longevity.
13. Seasonal Decorations
Why It Sells: Holidays drive predictable, high-volume sales spikes. Shoppers return to Etsy year after year for unique Christmas ornaments, Halloween decor, and Easter items that feel more special than store-bought decorations.
The Seller's Edge: Plan your inventory and listings well in advance of the holiday season. Create limited-edition items to drive urgency. Promote your seasonal products on social media platforms like Pinterest and Instagram starting 1-2 months before the holiday.
14. Dried Flowers & Floral Decor
Why It Sells: Offering a sustainable and long-lasting alternative to fresh flowers, dried floral arrangements are a major decor trend. They are popular for home decor, wedding bouquets, and event styling due to their low-maintenance and modern aesthetic.
The Seller's Edge: Create pre-made bouquets, wreaths, and small arrangements. You can also sell bunches of individual dried flowers for DIYers. Ensure you package them carefully for shipping to prevent breakage.
15. Wellness & Meditation Products
Why It Sells: As an extension of the self-care trend, products that support mindfulness and relaxation are in high demand. This includes items like meditation candles, essential oil blends, yoga mat holders, and crystal sets.
The Seller's Edge: Focus on creating a calming and serene brand aesthetic. Use natural materials and soothing color palettes. In your descriptions, focus on the benefits and the experience your product provides (e.g., "promote relaxation," "create a peaceful space").
16. Phone Cases & Tech Accessories
Why It Sells: While not the first thing people think of for Etsy, creative and personalized tech accessories are a growing market. Shoppers want to protect their expensive devices while also expressing their personal style. Custom phone cases, wooden charging docks, and handmade laptop sleeves are popular.
The Seller's Edge: Stay up-to-date with the latest device models. Offer a wide range of unique designs that cater to specific niches (e.g., floral, cottagecore, vintage patterns). Use keywords like "tech gift" and "personalized gadget."
17. Vintage Collectibles
Why It Sells: Etsy is a primary destination for shoppers seeking authentic vintage items, from clothing and jewelry to home decor and collectibles. These buyers are looking for nostalgia, rarity, and items with a story. Success in this category depends on a good eye for sourcing and honest descriptions.
The Seller's Edge: Authenticity and transparency are crucial. Provide detailed descriptions of the item's condition, including any flaws. Take clear, well-lit photos from all angles. Share any known history of the piece to build a connection with the buyer.
18. Puzzles & Board Games
Why It Sells: The demand for at-home entertainment remains strong. Handmade wooden puzzles, custom board games (like chess or backgammon sets), and personalized family game night boxes appeal to buyers looking for quality and a unique experience.
The Seller's Edge: Focus on high-quality craftsmanship and materials. For puzzles, unique artwork or the ability to create a puzzle from a personal photo is a huge selling point.
19. Kids’ Toys & Educational Supplies
Why It Sells: Parents are increasingly seeking alternatives to mass-produced plastic toys. They value handmade, durable, and educational toys like Montessori-style wooden puzzles, soft plushies, and learning flashcards. Safety and quality are the top priorities for these buyers.
The Seller's Edge: Clearly state the materials used and confirm they are child-safe. Educational value is a major selling point, so highlight how your toy aids in development (e.g., "improves fine motor skills").
20. Handmade Bags & Accessories
Why It Sells: Like jewelry, accessories on Etsy sell best when they offer something unique. This includes custom tote bags, hand-knitted accessories, and personalized passport holders. They are lightweight, easy to ship, and always in demand as functional, stylish items.
The Seller's Edge: Focus on a specific style, whether it's rugged leather goods, eco-friendly canvas totes, or colorful knitted hats. Offer personalization options like monogramming to elevate a simple item into a special gift.
Why Do These Items Sell So Well?
Customization: Personalized products meet unique buyer needs and are perfect for gifting.
Trends: Trending designs and seasonal items catch buyers’ interest quickly.
Quality & Uniqueness: Handmade and original products stand out from mass-produced goods.
Convenience: Digital downloads and ready-to-gift items save buyers time.
Stunning Promotional Images: High-quality images that showcase your product's details, texture, and scale don't just display an item—they sell a vision.
Elevate Your Listings: Creating Stunning Product Photos with SellerPic
While the importance of stunning promotional images is clear, achieving them has traditionally been a major hurdle for many sellers.
This is precisely where AI-powered tools are revolutionizing the game for creative entrepreneurs, making it easier than ever to create visuals that sell.
A standout tool designed specifically for e-commerce sellers is SellerPic. It empowers you to transform a simple smartphone photo of your product into a polished, studio-quality image in seconds.
With just a few clicks, you can instantly remove busy backgrounds, place your item in a variety of realistic lifestyle scenes, and generate stunning visuals that capture buyer attention—all without any prior photography or editing experience.
Conclusion
Knowing the top selling items on Etsy in 2025 helps you make smarter decisions and grow your shop. Focus on trending categories, offer customization, and pay attention to what buyers want. By following these strategies and targeting the top 20 best-selling items, you can position your Etsy shop for greater success this year.
FAQs
What are the top selling items on Etsy in 2025?
Jewelry, home decor, wedding items, craft supplies, clothing, digital downloads, stickers, and vintage items lead the list.
Why do personalized items sell so well on Etsy?
Personalized items meet individual tastes, making them ideal for gifts and special occasions.
Are digital downloads profitable on Etsy in 2025?
Yes, digital downloads like printables and SVG files are profitable due to low overhead and instant delivery.
How can I find trending products on Etsy in 2025?
Use Etsy’s trending searches, follow top shops, and monitor social media for inspiration.
